Marketing

The phone rang today. It was a number I didn't recognize. I was rather surprised that it was Ryan Homes calling. The chipper lady said, "we realize we haven't called you in a year, and we wanted to know if you were still in the market for a house." (I remembered I must have signed a card a year ago at an open house). I said that yes, we were renters and were looking at houses from time to time.

She proceeded to ask "what's the most important feature for you in a house?"

I said, "Price."

Other end . . . sputter . . . "Oh, well, but what's the most important thing for you in a house?"

I said again, "Well, the price is really the most important thing to me in a house."

She told me about various Ryan developments around Northern VA, but we determined that there were none where we want to live. So we ended the call amiably.

I must say, receiving a follow-up call from a year-old card at a model home was a first.